QVC Packaging & Routing Guidelines

Explore QVC Packaging Guidelines FAQ: learn rules on mixing SKUs/POs, carton dimensions, & proper label placements for seamless shipping.

Can you mix multiple SKUs per carton?

Mixing multiple SKUs in a master carton is generally not allowed, but it is permitted under specific conditions. If purchase order quantities are too small, vendors may mix SKUs provided all SKUs are from the same QVC purchase order and specific labeling and packing requirements are followed.

Can you mix multiple SKUs per pallet?

Vendors are instructed to avoid mixing SKUs on a single pallet. However, if mixed SKU pallets are necessary, they must be clearly marked as “MIXED PALLET” on all four sides, have a slip sheet between the SKUs, not repeat the same SKU across multiple mixed pallets, and must only include SKUs from the same QVC purchase order.

Can you mix POs in a single carton?

No. When mixing SKUs in a master carton, all included SKUs must be from the same QVC purchase order. Do not mix POs in a single carton.

Can you mix POs in a single pallet?

No; you cannot mix purchase orders on a single pallet. All guidelines indicate that SKUs from different QVC purchase orders must not be mixed on one pallet.

What are the max dimensions and weights for cartons?

For QVC Multi-Unit master cartons the maximum dimensions vary by product category. For Accessories, Hardgoods and Home Textiles, the maximum dimensions are 36" x 24" x 18" with a maximum weight of 40 lbs. For Apparel, the maximum dimensions are 24" x 18" x 12" (with the same 40 lb limit) and for Jewelry, the maximum dimensions are 18" x 15.5" x 11.5" with a maximum weight of 40 lbs.

What are the min dimensions and weights for cartons?

For multi‐unit master cartons, the minimum dimensions for Accessories, Apparel, Hardgoods and Home Textiles are 12" (L) x 10" (W) x 3" (H) with a minimum cubic volume of 1000 cubic inches, and for Jewelry the minimum dimensions are 10" (L) x 8" (W) x 6" (H). In both cases, the maximum weight allowed is 40 pounds.

Where do I place the label on a carton?

Master Carton Labels: Place the barcode label on the smallest, flattest surface of the carton. If that surface is the top (open end) or bottom, apply it to the middle‐sized side panel. The label must be smooth (no bumps or wrinkles), applied consistently on each carton, not across a seam or around an edge, and should not have clear tape over it. In cases where a Dangerous Goods mark is also required, the two labels must be on opposite sides of the same panel.

Inner Carton Labels: (When inner cartons are used) Place the label face up so it is immediately visible as soon as the master carton is opened.

Inner Polybag Labels: When the label is placed on a polybag, it must be centered on the bag.

Where do I place the label on a pallet?

For pallet labels, the guidelines require that the label is placed OVER the shrink wrap, its placement must be consistent from pallet to pallet, and only one label is required per pallet. This applies regardless of whether the pallet holds a single SKU or mixed SKUs.